About

My Story

The perfect big bang of god-given passion for creating beautiful things and my loving parents’ desire to see me as an engineer, is what has made me the creative technologist I am today. After finishing my bachelor's in computer engineering, instead of pursuing a career as a full-time developer, I pivoted to do my post-graduate studies in Art Direction at one of the leading advertising schools in India, "MICA-School of Ideas". And with this began my foray into the glitzy world of advertising. Over the past 8 years, I have worked with two leading global PR agencies, wielding my technology and creativity to solve the business and marketing challenges of 70 clients across APAC. My skills in Web 3, mixed reality and the ability to create AI neural networks landed me the role of Creative Strategist Meta in Dublin. During my tenure here I expanded the use of their range of offerings and thought up new ways brands could utilise Meta’s social media products as lead generation and brand building tools to achieve their goals.

My Passion

I have an inborn passion and natural inclination for problem-solving through design thinking and creativity. Over the years, I have evolved from a creative designer to a strategist and technologist. My ability to research new data, think strategically and always keep the user at the center of the journey, enables me to go deeper and discover unique insights as well as build solutions that deliver impact. This coupled with an experimental mindset that embraces the concept of fail-fast-learn-fast, has pushed me to not only think of better ideas and solves, but also new, exciting and surprising ways to bring them to life, faster and more efficiently.

2020

APAC Innovation Award

2019

Under 30 Cannes Young Lion winner

2017

Under 30 PR Award winner

2016

Make in India

2015

COP 21 Global Summit

My Skills

My hands-on design and technical skills are vital in prototyping. An in-depth strategic mindset allows me to break down complex ideas to smaller digestible pieces and plug them together to create solutions that deliver big impact.With the ability to think creatively, act strategically and execute beautifully, many call me a jack of all trades. Initially this made me wonder - does that make me a master of none? Well, I’ve spent quite a bit of time decoding the right sentiment behind this compliment, but then, looking at today's ambiguous demands of the world, I realise that it is in possessing multiple skills that I can specialise in delivering creative solutions to clients. So what can I solve for you? Click on my cv and find out.

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