2018 / GAMIFICATION

Dropbox into PUBG

Dropbox into PUBG
Year
2018
Role
Multidisciplinary Creative
Company
Dropbox

Taking over PUBG boxes and turning them into infinite Dropbox

Dropbox partners with one of the most widely played mobile games “PUBG” to host and manage their in-game assets for the game users and to showcase how Dropbox’s solutions can give players an edge over the rest.

Why PUBG

• Over 500 Million global users.

PUBG maintained a daily peak of 1 Million concurrent players for 365 days in a row.

• The game also reached over 550K daily hours watched on Twitch every day.

• Perfect opportunity for Dropbox to show their robustness of a platform and cloud management tools.

EXECUTION

We can have a limited time PUBG Dropbox event to promote unique in-game content to deliver a unique gameplay experience.

Also, In-game integration could help users save their game data and in-game PUBG accessories like skins, costumes, animated actions etc. on their own dropbox account and save their device memory.

Also the interesting fact is PUBG drop boxes are very known in the gameplay for PUBG gamers. But the challenge is the inventories in those boxes are limited and whoever gets first wins it.  For this particular game event, we would create a special drop boxes with Dropbox branding in the game play which has unlimited inventories for every player who can manage to grab as much as they can.

On ground support

Dropbox could also benefit this partnership by providing their smart tools for PUBG gaming events like PUBGStar Challenge, Royal Pass and Asia games etc.

Impact on B2B

• Showcase the partnership between Dropbox and Tencent to create a buzz on the robustness and reliability of Dropbox’s platform and its service offerings including hosting and computing solutions for public domain categories like gaming.

• Drive thought leadership engagement by leveraging content from this partnership to target potential CXOs be it online or offline to increase in uptake of Dropbox’s service offerings.

• Esports is already trending and has made big headlines for 2018. Here is a chance for Dropbox to tap on this untouched category.

Impact on Consumers

•Increase brand affinity of Dropbox by enriching the in-game experience of gamers around the region through the introduction of “PUBG Dropbox”.

•Showcase the service offerings of Dropbox in a seamless gaming experience for better brand recall

•Provides an avenue for dropbox to engage gamers as brand advocates and providing ample content amplification opportunities for further engagement on other social media platforms.

•And last but not least, taking an advantage of this partnership to promote in-game content to promote dropbox cool features.

Let’s make something together, say hi.