Facebook - Gift Stories

Stories are all around us, and they happen all the time. They teach and explain things, invoke emotion and entertain us – from the books we were read to as children, to the classic novels that engrossed us as young adults; from the emotional roller coasters we experience when watching Titanic, to the immersive action moments of a new Marvel film– everyone loves stories. Everything – faith, science, film, love, even a conversation over dinner – needs a story to capture attention – for people to believe. But what makes a story special? At what moment do we know that we're hooked? Special stories awaken your imagination. They make you cry, laugh, reflect, and feel inspired. It is our aim to have this launch draw upon and invoke these emotions. That's why Facebook Stories are a meaningful gift.

How it works

Wish your friends and family a happy birthday on Facebook Stories and get the personalized story printed out on a custom-made gift wrapper. The wrapping paper can be used to wrap a well-thought-out gift. The recipient can then scan the profiles on the wrapper to see the personalized wish on Facebook Stories brought to life by turning them into AR stories! The more people wish your friends on Stories, the happier your friends or family will be, watching every personalized birthday wish on a meaningful gift wrapper. A pop-up wrapping store will be installed in a high-traffic area where people can get their Stories “gift-wrapped” using this unique gift wrapper. Alternatively, we can also activate this idea through KOLs. Facebook will send selected KOLs a personalized gift wrapped with Stories Gift Wrapper. The wrapper will feature personalized wishes from the KOLs’ close friends and family, specially organized by Facebook.

EXECUTION