2019 / PRODUCT INNOVATION

Revolutionary Royalty Bag for Sustainable Environment

Revolutionary Royalty Bag for Sustainable Environment
Year
2019
Role
Multidisciplinary Creative
Company
Temasek (Smart Nation Initiative)

The bag that pays for your loyalty to the environment

In Singapore, collecting shopping points is more important than saving the environment. While people might somehow forget to carry reusable bags, they will never, ever forget to bring their loyalty cards with them.So we wanted to create a reusable bag that doubles as a loyalty card. To collect shopping points, simply bring your reusable bag and scan the unique barcode on your bag at the checkout. The next time you head out to a supermarket, you're not just carrying a loyalty card with you, you're carrying a reusable bag that will save the environment - one supermarket trip at a time.

EXECUTION

Let’s make something together, say hi.